CEO

April Dunford

Positioning That Clicks

April Dunford is a globally recognized leader in positioning. She is the author of the best selling book, Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It. As a consultant, she has had the privilege of working with more than 100 companies, allowing her to go even deeper and broaden her positioning expertise. The bulk of her work is with early and growth-stage startups. She has also positioned, re-positioned, and launched 16 products into the market.